About Us

Dedicated to providing the best commercial real estate experience by building lasting relationships that service the true needs of our clients.

We win our clients by energy, persistence, experience and listening to needs, not by chasing a commission check.
  • Client Focused
  • Result Driven
  • Local Experts
  • Quality Relationships
  • Proven Leadership

Our Staff

Principal Broker

Roger Smeltzer, Jr. IMBA, CCIM

Speaks Spanish
Associate Broker & Partner

Scott Lowe

Vice President

Barrett England

Specialty - Tenant Representation
Vice President

Jeff Marek

Specialty - Office
Vice President

Tracy Gray

Specialty Hospitality
Executive Director of Marketing

Julie Johnson

We are a passionate group of local experts who live and stress ethics, hard work, and client-focused solutions. When you work with Vision Commercial, you get the best service possible from people who know the business, know the area, and who don’t rest until we produce results for you.

Our team is dedicated to providing each and every client with the best experience to help them find the solution to their individual needs.  We win our clients by energy, persistence, and experience. We work every day to find the best opportunities out there for our clients and continue to successfully stay ahead of a constantly changing Commercial Real Estate Industry.

Vision Commercial was created after founder Roger Smeltzer noticed a lack of other commercial firms that were putting their client’s first.  Marketing platforms were stagnant by only putting up a sign and posting a listing on LoopNet.  Commission splits were too top-down only favoring the broker.  Agents were focusing on quantity of listings rather than quality of relationships.  Agents weren’t doing all they could do to truly serve the best interests of their clients. 

After numerous interviews with competitors, Roger designed a marketing platform that is the most expansive in our industry.  Vision not only has all listings on LoopNet but Costar as well.  Vision is one of the few Commercial firms on the MLS, Craigslist and other online platforms.  We track ALL of our leads and maintain the largest client database in the entire DFW market (nearly 30,000 leads) that can be accessed in seconds.  Vision tracks all national retailers and their brokers into a system whereby we can offer the most thorough target marketing campaigns in the industry.

Three months after Vision was started, the company was profitable.  We form long-standing relationships and rarely lose a client.  We pride ourselves on offering the best service in the industry while compensating our agents better than nearly all other brokerage firms in the industry.  The logic here is that agents can make more servicing less clients rather than following the ‘quantity over quality’ model followed by most other commercial firms allowing referrals to drive our growth.

Vision has experienced over 20% sales growth every year since inception.  Jeff Marek was promoted to a Senior Director in 2016.  Scott Lowe, after being the company’s top producer for several years in a row, became an Associate Broker in 2017.  Mike Tran and Michael Gonzalez were promoted to Senior Directors in 2017.  Barrett England was promoted to Vice President in 2018.

Vision Commercial is one of the largest Commercial firms in Tarrant county and is poised to grow into one the largest Commercial firms in Dallas, Denton and Collin County as well.

Roger Smeltzer started Vision Commercial in 2011 after several years as a Partner/Broker at Strategic Commercial.  He is an experienced Broker in Retail, Industrial and Office projects in the Dallas/Fort Worth Metroplex. We offer a diverse spectrum of real estate brokerage service such as leasing, disposition, acquisition and tenant/landlord representation for retail, office, industrial, multi-family, investment properties, hotel and vacant projects/developments.  Our clients are owners of restaurants, offices, daycares, clinics, churches, development companies, soft good retail companies, service-based retail companies, shopping centers, office Complexes, hotels, car sales lots, etc. 

In 2017 Roger was awarded the distinction of the Costar Power Broker Award, CCIM designation and named as a recipient of the 40 Under 40 Award by the Fort Worth Business Press. 

From Our Clients

I worked with Michael Gonzalez to help me find a commercial property in the North Dallas area.  After working with numerous brokers, I was introduced to Michael.  Unlike others, Michael was relentless.  He did majority of the leg work since I lived out of state.  He was always on top of things and I am pleased with the service and support I have received from the Vision Commercial team.  Thank you for your hard work and dedication!
- The Camp Transformation Center
I really didn't know what to expect from my agent when I began. I had heard SO many horror stories about 'conflicts of interest' and agents being callous and only interested in making the sale. Roger greatly surprised me! His 'hands on', open and honest approach to my needs was a breath of fresh air! His diligence, sensitivity and adaptability allowed me the peace of simply concentrating on the startup of my business, rather than worrying if I was being 'deceived' by a management pawn. I fully intend to expand "A Man's World" into multiple franchises in the very near future, and I consider Roger as an integral and invaluable asset in helping me accomplish that goal!
Lenni Helig - Owner, "A Man's World" Upscale Barber Shop in Fort Worth
It is a pleasure working with Roger who is not content to just put up a sign and hope for calls from prospects. Roger is out there actively, personally marketing our shopping center. It is the way business should be done.
Jody Hawn - Owner of Central Square Shopping Center in Bedford, TX
Roger, I want to thank you for working hard with leasing out my lease space for me so quickly. Your effort and energy reflected your desire on helping me rent out the space as if it was a large real estate transaction for you. I will be calling you next time I need help with renting out spaces in my building.
Jerry Eberly - Owner of Jerry's Cabinetry Inc. in Haltom City
Roger and his organization guided us through the maze of lease negotiations with integrity and professionalism.  his expertise allowed us to maintain our company's fiscal standards while enjoying the benefits of a new site designed for organizational development and growth.
Tony Colbert - Owner of Salon Six 9 in Fort Worth
As a licensed Real Estate Agent in California, I perform transactions all over the country. When it came to leasing one of my properties in Texas, I chose Roger because he is the most knowledgeable I have found in the DFW area and really puts a personal and dedicated touch on each listing. Not only is he motivated to get a good deal for me but he is completely honest in his opinions even if it means waiting for the perfect prospect for my building! That level of character is among the highest I’ve seen in this industry and he very quickly became my Texas agent for any transaction I work in the state.
Lin Nay - Agent for Coldwell Banker Optima Realty in San Francisco, CA
I've had the pleasure to have Roger represent me on two restaurant locations.  on both occasions Roger made me feel as if I was his only client, working tirelessly to get the deal done.
Todd Knight - Fuzzy's Taco Shop Franchisee
Vision Commercial is an honorable and trust worthy company. Roger Smeltzer was able to put together a wonderful team, I enjoy working with Jeff Marek.
Samir Khalil - Zarif Inc.
Since 2016, Jeff Marek at Vision Commercial has become an essential part of our Development Team.   Jeff is professional, proactive, and has an outstanding work ethic.  Jeff is on the “inside track” and we have been able to add off-market properties to our portfolio through his efforts.  He’s also “hands-on” with every detail from screening prospective tenants through lease execution.  We highly recommend Jeff Marek with Vision Commercial for commercial real estate needs in Near Southside, Fort Worth and beyond.
Jennifer Neil Farmer - President – F5designBUILD & F5 Property Group
I have had the pleasure to work with Vision Commercial and it was truly a great experience. Scott Lowe always has the best interest of others. He blessed us with a great opportunity in the Medical District. Loyalty is a must for me and he far exceeded my expectations. I would recommend him to anyone.
Steve Hawkins - Custom Homes
Scott Lowe with Vision Commercial worked tirelessly to bring development opportunities to Hatfield Advisors - many that weren’t on the market. His efforts led to several successful investments that continue to benefit the community. I look forward to working with Scott in the future.
Dak Hatfield - CCIM, PMP, President, Hatfield Advisors
I have found Vision Commercial and Barrett England to be professional, proactive and a genuine partner in finding strong sites for our unique business model and entry into Texas and the DFW market.
Steve Titus - VP - Franchise Development, Kilwins Chocolates Franchise, Inc.
Our franchise office has been using Roger Smeltzer and the Vision Commercial team for many years. Roger goes above and beyond helping us find the perfect location for our new restaurants. He is extremely knowledgeable, gives great advice and has a great pulse on the market. He will research any property, even if it isn't listed. I would recommend Roger and Vision Commercial to anyone looking for help with commercial real estate.
Matt Brane - President/Owner, Bushwood Investments, LLC, Jimmy Johns Franchisee
I’ve been working with Roger since 2012. He is very honest and knowledgeable with Commercial Real Estate. He is the only person who has met my very strict expectations, happily. Anytime i need assistance, he always makes himself available to meet my needs. It is very difficult in this day and age to work with someone who still values his clients that is ethical and performs with integrity. I will always work with Roger Smeltzer and highly recommend his services to everyone.
June Ly Rivera - Nail-Lab
We had a very specific use – lots of open land with the rarest of zoning and rail service. I’m pretty sure Roger looked at every parcel of dirt on and off the market within Fort Worth city limits. Even after we encountered road blocks, Roger kept working arduously until he found us the perfect site.
Gary Cartwright - Operations Manager, Commercial Metals