Mission & Value

Vision Commercial was created after founder Roger Smeltzer noticed a lack of other commercial firms that were putting their clients first.  Marketing platforms were stagnant by only putting up a sign and posting a listing on LoopNet.  Commission splits were too top-down only favoring the broker.  Agents were focusing on quantity of listings rather than quality of relationships.  Agents weren’t doing all they could do to truly serve the best interests of their clients. 

After numerous interviews with competitors, Roger designed a marketing platform that is the most expansive in our industry.  Vision not only has all listings on LoopNet but Costar as well.  Vision is one of the few Commercial firms on the MLS, Craigslist and other online platforms.  We track ALL of our leads and maintain the largest client database in the entire DFW market (over 33,000 leads) that can be accessed in seconds.  Vision tracks all national retailers and their brokers into a system whereby we can offer the most thorough target marketing campaigns in the industry.

Three months after Vision was started, the company was profitable.  We form long-standing relationships and rarely lose a client.  We pride ourselves on offering the best service in the industry while compensating our agents better than nearly all other brokerage firms in the industry.  The logic here is that agents can make more servicing fewer clients rather than following the ‘quantity over quality’ model followed by most other commercial firms allowing referrals to drive our growth.

Proven Leadership

No matter who you are - whether a restaurant owner paying $1,500 per month in rent, or a multi-billion dollar company looking to expand or otherwise update your commercial real estate portfolio - we can help.