We are a passionate group of local experts who live and stress ethics, hard work, and client-focused solutions. When you work with Vision Commercial, you get the best service possible from people who know the business, know the area, and who don’t rest until we produce results for you.

Our team is dedicated to providing each and every client with the best experience to help them find the solution to their individual needs. We win our clients by energy, persistence, and experience. We work every day to find the best opportunities out there for our clients and continue to successfully stay ahead of a constantly changing Commercial Real Estate Industry.

Vision Commercial was created after founder Roger Smeltzer noticed a lack of other commercial firms that were putting their client’s first. Marketing platforms were stagnant by only putting up a sign and posting a listing on LoopNet. Commission splits were too top-down only favoring the broker. Agents were focusing on quantity of listings rather than quality of relationships. Agents weren’t doing all they could do to truly serve the best interests of their clients.

After numerous interviews with competitors, Roger designed a marketing platform that is the most expansive in our industry. Vision not only has all listings on LoopNet but Costar as well. Vision is one of the few Commercial firms on the MLS, Craigslist and other online platforms. We track ALL of our leads and maintain the largest client database in the entire DFW market (nearly 30,000 leads) that can be accessed in seconds. Vision tracks all national retailers and their brokers into a system whereby we can offer the most thorough target marketing campaigns in the industry.

Three months after Vision was started, the company was profitable. We form long-standing relationships and rarely lose a client. We pride ourselves on offering the best service in the industry while compensating our agents better than nearly all other brokerage firms in the industry. The logic here is that agents can make more servicing less clients rather than following the ‘quantity over quality’ model followed by most other commercial firms allowing referrals to drive our growth.

Vision has experienced over 20% sales growth every year since inception. Jeff Marek was promoted to a Senior Director in 2016. Scott Lowe, after being the company’s top producer for several years in a row, became an Associate Broker in 2017. Mike Tran and Michael Gonzalez were promoted to Senior Directors in 2017. Barrett England was promoted to Vice President in 2018.

Vision Commercial is one of the largest Commercial firms in Tarrant county and is poised to grow into one the largest Commercial firms in Dallas, Denton and Collin County as well.

Roger Smeltzer started Vision Commercial in 2011 after several years as a Partner/Broker at Strategic Commercial. He is an experienced Broker in Retail, Industrial and Office projects in the Dallas/Fort Worth Metroplex. We offer a diverse spectrum of real estate brokerage service such as leasing, disposition, acquisition and tenant/landlord representation for retail, office, industrial, multi-family, investment properties, hotel and vacant projects/developments. Our clients are owners of restaurants, offices, daycares, clinics, churches, development companies, soft good retail companies, service-based retail companies, shopping centers, office Complexes, hotels, car sales lots, etc.

In 2017 Roger was awarded the distinction of the Costar Power Broker Award, CCIM designation and named as a recipient of the 40 Under 40 Award by the Fort Worth Business Press.

We win our clients by energy, persistence, experience and listening to needs, not by chasing a commission check.

  • Client Focused
  • Result Driven
  • Local Experts
  • Quality Relationships
  • Proven Leadership
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